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Every once in a blue moon, we like to post something that someone might find useful. Your mileage may vary.
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Are your ads generating impressions, but not producing quality leads? Here are the first things you should check.
Whether you call them "users", "unique users", "visitors" or use the more general term "Traffic", it's important that you have a good understanding of the people that are visiting your website.
Mastering the different keyword types will make your pay-per-click advertising campaigns more targeted and more effective.
Although it doesn't directly impact search rankings, adding a meta description to your blog posts is an important step in generating traffic to your site.