How to Tweak Google Ads Conversion Values by Location, Device or Audience
Conversion Value Rules are a great way to take back some of the control you otherwise appear to give up with Google Ads' automated bidding.
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How to Write Effective Website Content
Many of our clients struggle with writing effective content for their websites. Here are a few simple tips to help you create great content that's both useful for your readers and productive for you.
What is ROAS?
ROAS, or Return on Ad Spend, is a measurement of marketing effectiveness present in Google Ads and other Pay-Per-Click advertising services. Understanding your ROAS is key to running ads that perform.
Four Things to Check When Your Google Ads Aren't Working
Are your ads generating impressions, but not producing quality leads? Here are the first things you should check.
How to Play in Traffic
Whether you call them "users", "unique users", "visitors" or use the more general term "Traffic", it's important that you have a good understanding of the people that are visiting your website.
Using Additional Keyword Types to Focus PPC Traffic
Mastering the different keyword types will make your pay-per-click advertising campaigns more targeted and more effective.