ROAS, or Return on Ad Spend, is a measurement of marketing effectiveness present in Google Ads and other Pay-Per-Click advertising services. Understanding your ROAS is key to running ads that perform.
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It's the day before Halloween and in the Philadelphia area it's cold and wet and rainy.
Are your ads generating impressions, but not producing quality leads? Here are the first things you should check.
Whether you call them "users", "unique users", "visitors" or use the more general term "Traffic", it's important that you have a good understanding of the people that are visiting your website.
Mastering the different keyword types will make your pay-per-click advertising campaigns more targeted and more effective.
Although it doesn't directly impact search rankings, adding a meta description to your blog posts is an important step in generating traffic to your site.