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Viewing entries posted in 'Internet Marketing'...

What is ROAS?

ROAS, or Return on Ad Spend, is a measurement of marketing effectiveness present in Google Ads and other Pay-Per-Click advertising services. Understanding your ROAS is key to running ads that perform.

How to Play in Traffic

Whether you call them "users", "unique users", "visitors" or use the more general term "Traffic", it's important that you have a good understanding of the people that are visiting your website.