E-Commerce 101: What is PCI?
Online sellers need to be intimately familiar with the Payment Card Industry (PCI) standards for processing and storage of transaction data. Here's a primer.
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Four Things to Check When Your Google Ads Aren't Working
Are your ads generating impressions, but not producing quality leads? Here are the first things you should check.
How to Play in Traffic
Whether you call them "users", "unique users", "visitors" or use the more general term "Traffic", it's important that you have a good understanding of the people that are visiting your website.
Using Additional Keyword Types to Focus PPC Traffic
Mastering the different keyword types will make your pay-per-click advertising campaigns more targeted and more effective.
The Importance of the Meta Description
Although it doesn't directly impact search rankings, adding a meta description to your blog posts is an important step in generating traffic to your site.
Upgrading to SilverStripe 4: Is it Time?
Version 4 of the SilverStripe Content Management System has been out for a while now. Is it finally time to consider the upgrade?