Listed below are a few of the larger projects we've built for UrbanTurf.
The UrbanTurf writers post dozens of new articles per week on various subjects specific to the real estate market in Washington, DC. Their problem was, at any given time, only a select few could be displayed on the site's home page. They had a wealth of archival content that could be very useful to their readers, but it was largely inaccessible.
So, LogicBrush Studios was commissioned to design an archive section for the site. The section would need to integrate visually with their existing website design and provide the highlighting, search and browsing features they needed to promote their enormous catalog of real estate articles.
Our design metaphorically "opens up" the UrbanTurf website, exposing more of the content that had heretofore been hidden. It features dynamically displayed "most popular" articles, a search feature and browsable article categories. It also incorporates various regions for advertising.
As a blogging site, UrbanTurf is sustained primarily by advertising. The website features various mechanisms through which advertisers can provide sponsorship. These include simple box advertisements to immersive "roadblock" advertisements that wrap the entire site in the advertiser's imagery.
"John was great to work with. He provided exactly what we needed (an XHTML/CSS template) very quickly and with creative flair. We have already hired him to do more work. Thanks John!"
— Will Smith (via Elance)