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UrbanTurf

UrbanTurf is an online real estate guide/blog for people buying a home or condo in the Washington, DC area. LogicBrush Studios has worked frequently with UrbanTurf over the last few years updating and enhancing the website. This work has consisted primarily of graphic design and HTML/CSS/Javascript programming, and has ranged from small design embellishments like a newsletter sign-up form, to major subsections of the site like the UrbanTurf archive.

Listed below are a few of the larger projects we've built for UrbanTurf.

UrbanTurf Archive

The UrbanTurf writers post dozens of new articles per week on various subjects specific to the real estate market in Washington, DC. Their problem was, at any given time, only a select few could be displayed on the site's home page. They had a wealth of archival content that could be very useful to their readers, but it was largely inaccessible.

So, LogicBrush Studios was commissioned to design an archive section for the site.  The section would need to integrate visually with their existing website design and provide the highlighting, search and browsing features they needed to promote their enormous catalog of real estate articles.

Our design metaphorically "opens up" the UrbanTurf website, exposing more of the content that had heretofore been hidden. It features dynamically displayed "most popular" articles, a search feature and browsable article categories. It also incorporates various regions for advertising.

Media Kit

As a blogging site, UrbanTurf is sustained primarily by advertising. The website features various mechanisms through which advertisers can provide sponsorship. These include simple box advertisements to immersive "roadblock" advertisements that wrap the entire site in the advertiser's imagery.

UrbanTurf commissioned LogicBrush Studios to develop a "media kit" to inform advertisers of the many options available to them. This media kit was to be simple in style, with an eye toward readability both online and when printed. In our design, we incorporated a javascript-driven menu system with unique screen and print stylesheets that allows advertisers to easily view sections individually on-screen and print the entire document as a whole.

Customer Testimonial

"John was great to work with. He provided exactly what we needed (an XHTML/CSS template) very quickly and with creative flair. We have already hired him to do more work. Thanks John!"

— Will Smith (via Elance)