UnderBriefs is an new online store featuring men's designer underwear. They were looking for a custom-designed logo and other graphic design work to incorporate into the website and promotional materials.
We prepared several design variants for them, each reflecting the design requirements of being "stylized text" and incorporating the "Be Yourself" tagline. In the end, UnderBriefs selected the one shown, which fits in visually with their primarily black & white website, but brings a bit of color to catch the eye.
We've also put together several banner advertisements for them, featured on the home page of their store site. These highlight the various brands sold by UnderBriefs and incorporate product imagery provided by the brand. We continue to add more as new brands are added.